Now Live: Contemporary Pan-African Futurism—Shop the Collection!

Omo Onile

"Omo Onile" artwork explores Nigeria's complex business gatekeeping culture through layered portraits, depicting how unofficial power brokers influence business success. Created by Olufemi Adeleke and Fortune Adelakun, it illustrates essential relationship dynamics in Nigerian enterprise.

INDUSTRY
*undisclosed
LOCATION
Lagos, NG
ART TYPE
Hand Painted
In This Case Study

Synopsis for "Omo Onile"

Created by Olufemi Adeleke and painted by Fortune Adelakun, "Omo Onile" is a richly layered work of art that probes the intricate power dynamics shaping business dealings in Nigeria. The term "omo onile," loosely translating to "children of the land," refers to an array of individuals who wield considerable influence over transactions, approvals, access, and resources. More than that, it hints at the subtle, often unspoken "language" these gatekeepers employ—an intricate code of gestures, favors, and tacit understandings that any aspiring entrepreneur must learn to decipher.

On one occasion, such a figure might be an unassuming secretary to a high-ranking or corrupt government official—quietly granting essential approvals or paperwork in exchange for a share of the spoils. On another, it could be a local "area boy" who demands "settlements" to ensure peace and security for ongoing projects. These scenarios highlight the unseen layers of negotiation critical to advancing in Nigeria's business world—layers that cannot be addressed merely through official channels but require an insider's understanding of local customs and power structures.

Design And Execution

In "Omo Onile," the artists use overlapping faces—each adorned with distinct headwraps, hats, and expressions—to represent these varied gatekeepers. The bold colors and layered brushstrokes echo the complexity of their demands, while the fragmented shapes of bustling cityscapes and sailing boats in the background suggest that progress often comes hand-in-hand with painstaking dealmaking. For many, successfully navigating these invisible networks is a rite of passage—a test of savvy, cultural insight, and resilience.

Conclusion

At its core, "Omo Onile" shines a light on the unpredictable nature of Nigerian business culture. Thriving in this environment demands more than just legal compliance; one must be adept at reading cues, forging relationships, and addressing the hidden interests at play. As a "business artist" myself, I find this subject matter especially interesting, for it underscores the fusion of creativity, diplomacy, and strategic thinking necessary to succeed in my own journey. By capturing the many faces and hidden codes behind these influential figures, the painting pays homage to the endurance, adaptability, and nuanced intelligence that entrepreneurs and investors alike must embody in order to thrive within the constantly shifting terrain of Nigerian enterprise.

Explore more case studies

Transform your walls

Elevate your brand with Murals.ng, the premier choice for exceptional artistic solutions. Trusted by leading businesses, government agencies, and over 1000 satisfied clients across Nigeria, Murals.ng offers unparalleled creativity and expertise.

Schedule An Appointment